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There are now a lot more game apps available for download as a result of this trend, making the market crowded and cutthroat. Developers & marketers need to keep up with the newest trends, examine user behavior, and employ a variety of user acquisition and retention tactics in order to succeed in this market. Important Things to Jot Down. When deciding which game app to promote, factors like the competition, target audience, genre, & monetization potential should be taken into account. carrying out analysis and research on the market.