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App developers must carefully plan and execute their in-app purchase strategy to offer valuable and compelling products that users are willing to pay for in order to maximize earnings from in-app purchases. Offering a range of virtual goods or premium content that improves the user experience is one way to make the most of in-app purchases. To improve their experience with the app, users may be able to purchase extra features like power-ups, ad-free experiences, customization options, or exclusive goods.