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As a marketing tactic to attract new clients & retain current ones, refer-and-earn applications have become increasingly popular in recent years. By giving users special referral links to distribute among their social networks, these apps function. Through these links, new customers can sign up & purchase products, and the referring user gets rewarded with cash, gift cards, or discounts. Companies & users have a mutually beneficial relationship thanks to this system. Efficient word-of-mouth marketing allows businesses to grow their clientele, and encourages users to recommend goods & services they value.