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Developers can incorporate sponsored content into their apps, such as branded events, challenges, or virtual goods, by working with brands. In addition to giving developers a new revenue stream, this enables brands to connect with a specific audience of active users. In order to make sponsored content feel relevant and natural within their app, developers can carefully choose brand partnerships that complement the theme of their app and the demographics of their user base. Creating relatable, genuine experiences that captivate users is a successful strategy when collaborating with brands on sponsored content.