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In contrast, users of premium versions must pay a one-time fee in order to download and use the app's full version. These days, it is less common to find this model as many users would rather download free apps and then buy in-app purchases if they think the app is worthwhile. The nature of the app and its intended user base should be carefully considered by developers when choosing between freemium and premium versions. Apps that provide continuous value or amusement can benefit from freemium models, which draw a large user base and then monetize a smaller portion of that user base through in-app purchases. For apps that provide a special or unique service that users are willing to pay for up front, premium versions might be more appropriate.