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Developers and marketers can increase the visibility and success potential of their app by regularly optimizing the app's listing based on user feedback and performance data. Influencer marketing & social media are effective strategies for expanding the reach of a video app & promoting it. With billions of users on social media sites like Facebook, Instagram, Twitter, & TikTok, these channels present a great chance to interact with potential customers and create excitement about a video app. Collaborating with influencers who possess a substantial fan base can also aid in raising brand recognition & promoting more downloads.