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These purchases have the potential to improve gameplay or give players an edge over rivals. Developers can make money from players who are willing to spend money on their games by providing in-app purchases. To avoid alienating players, it's crucial to find a balance between providing worthwhile in-app purchases and refraining from a pay-to-win business model. Virtual Products: Customizing the Online Gaming Experience. Another successful gaming app monetization tactic is the provision of virtual goods.