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Use of visual assets, user feedback, keyword optimization, and ongoing performance analysis are all necessary when utilizing ASO to boost download volume. Mobile apps that charge users for extra content or features are often monetized through in-app purchases and subscription services. While subscriptions give users access to premium content or continuous services for a set monthly fee, in-app purchases let users purchase virtual goods, premium content, or unlock additional features within the app. Developers are able to produce income from active users & offer value-added services that improve the user experience by putting in place efficient in-app purchase and subscription models.