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User Experience and Engagement. Though they may also impede the user experience, these advertisements have the potential to be more captivating. Rewarded video ads provide users with a reward for watching them, like in-game cash or power-ups. This kind of advertisement has the potential to boost ad revenue and increase user engagement. The Best Methods for Advertising in-Game. Native advertising is perceived as less intrusive than other ad formats because it is made to blend in with the app's content.