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Metrics like session duration, retention rate, & user actions in-game may be tracked as part of this. By understanding how users are interacting with your game app, you can identify areas for improvement and optimize the user experience to increase engagement and ultimately drive more revenue. For instance, you can modify the game to enhance that section & keep players interested for longer if you see that players are losing interest at a particular moment. To maximize monetization strategies, tracking engagement with ads and in-app purchases is just as crucial as analyzing user behavior.