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Adding pertinent keywords that accurately represent the webpage's content is crucial when creating meta tags. This can help improve the visibility and ranking of the webpage in search engine results. It's critical to carry out in-depth keyword research before choosing meta tags' keywords in order to find pertinent terms and phrases that users are probably going to use when looking for webpage-related content. When focusing on niche markets and enhancing the relevancy of meta tags, long-tail keywords can be especially useful. A website's SEO performance can be adversely affected by keyword stuffing, so it's imperative to avoid it.