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  • The strategies employed by mobile app developers to monetize their creations are referred to as in-app monetization. Among these tactics are in-app ads, virtual goods sales, in-app purchases, reward-based video ads, product or app cross-promotion, influencer marketing, and reward-based video ads. App developers need to know how to use different monetization strategies and know how to apply them well in order to build a sustainable business model. Keeping revenue generation and user experience in check is essential for successful in-app monetization.
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  • In-app purchases and virtual goods are two viable revenue streams that can be leveraged to provide users with an improved app experience. Developers must find a balance between providing worthwhile products and preventing a pay-to-win situation when introducing in-app purchases & virtual goods. Consumers ought to believe that the things they buy are improving their lives, not giving them an unfair advantage over other people. Offering a variety of purchase options is also crucial in order to accommodate varying user budgets and preferences. Also, in order to encourage in-app purchases, developers ought to think about providing exclusive items or time-limited promotions.
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