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Ads can be more likely to be interacted with by players if they are placed strategically during gameplay transitions or breaks, like between levels or loading screens. In order to find the ad formats that maximize revenue without degrading the overall player experience, developers can also test out various ad formats, including interstitial ads, banner ads, and video ads. Events & challenges within the game are effective ways to boost player retention & engagement while also encouraging in-app purchases and ad revenue. Developers can keep the game interesting and engaging for players, enticing them to keep playing and spending money in the game, by consistently adding new challenges and events.