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Using rewarded videos, which give players in-game rewards in return for watching a video advertisement, is another successful method for optimizing ad revenue. By giving prizes, this strategy not only adds value for users but also boosts ad engagement and brings in money for developers. Developers can improve user engagement with ads & increase their ad revenue by strategically integrating rewarded videos within the app and providing meaningful rewards to users. Developers can also optimize their ad inventory & increase the potential revenue from their ads by utilizing programmatic advertising platforms & ad mediation services. By providing in-game incentives to users in return for their engagement with advertisements, reward-based advertising is a potent tactic for boosting revenue from game apps.