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Also, by delivering frequent updates that keep the game engaging and new for players, this model lets developers experiment with how content is delivered. On the other hand, developers must make sure that the value offered by subscriptions outweighs the price; if users don't think they're getting enough value, they can cancel and look for other options. Developers can design a long-term revenue model that works for both of them by iteratively improving the subscription experience and paying attention to player feedback. By offering players real rewards in return for their time and attention, reward ads have completely changed the way that video games generate revenue.